Resume
Emerging marketing professional passionate about storytelling, campaign development, project management, account management, and brand strategy.
Education
Pace University
New York, NY. May 2022
B.S. Advertising & Integrated Marketing Communications Minor in Special Events Marketing
Graduating GPA: 3.7
Experience
Madison Square Garden Entertainment Corp. Live Marketing Strategy Student Associate
New York, NY Oct 2021 to May 2022
· Managed cross-promotional initiatives for all MSG venues to increase live event awareness among fans based on demographics and profiles.
· Developed grassroot campaign initiatives to increase awareness for concerts and live events.
· Worked with the external creative agency to create and deliver assets for promotional purposes across all venues.
· Assisted coordinators in planning and submitting email campaigns for live events among all MSG venues.
· Compiled and requested website copy updates to have all language match events across venues.
· Managed trackers for live show announcements, email planning, and calendars to help coworkers execute tasks.
· Lead a team of twelve in the National Student Advertising Competition to create a full marketing campaign for a VR headset, the Meta Quest 2, to increase awareness among college students.
· Created and managed the campaign plans book that included research, the creative strategy brief, media plan, flowchart, creative executions, and more.
· Worked cross-functionally with the account planning, creative, and media departments to develop tactics that led to a cohesive story throughout the campaign.
President of Brand Marketing
Pace University Brand Marketing Team
New York, NY
Dec 2021 to May 2022
8x8 Inc. Marketing Intern
Remote June 2021 to Sep 2021
· Assisted Field Marketing Director and Managers in planning and executing demand generation tactics for campaigns and events to increase loyal customers, advance the organization’s brand, and build awareness for 8x8 solutions.
· Updated Master Agent Portals with company marketing materials to have a cohesive message across all platforms.
Activities & Volunteering
Advertising Club
Recruiter & Merchandise Designer
Pace University
Nov 2020 to May 2022
· Coordinated recruitment events on campus to find new students for the club.
· Designed merchandise under guidelines given by the President and Treasurer of the club.
Lambda Sigma Honors Society Social Media Manager
Pace University
Aug 2019 to May 2022
· Improved social media engagement through flyers and interactive posts to increase membership.
· Worked with Executive Board to create events and community service outreaches to students.
University Community Social Services, Inc. Community Volunteer
Pace University July 2021 - Aug 2021
· I helped prepare & distribute hot meals for those in need around my community.
· I worked on a team and collaborated with others who were enthusiastic about making a difference in our community.
Skills & Languages
Technical
Social Media Platforms (Instagram, Facebook, Twitter, and Snapchat)
Microsoft Office
Facebook Audience Insights
Google Trends
Simmons
MRI
Adobe Photoshop
Personal
Organized
Patient
Communicative
Empathetic
Collaborative
Timely
Linguistic
English
Spanish
References
Guillermo Alvarez
Job Title, Business
555-555-5555
Margaret Oh
Job Title, Business
555-555-5555
Rain Tilden
Job Title, Business
555-555-5555
Doug Bolt
Job Title, Business
555-555-5555